The secret millionaire and starting a marketing agency

I spoke to Liz Jackson MBE for this podcast interview about her experience on Channel Four show The Secret Millionaire and setting up Great Guns Marketing.

On Great Guns Marketing…

“We’re an outbound, business-to-business lead generation company, which means we makes sales appointments, book delegates into seminars, build databases, client engagement… that kind of activity.”

On the secret of her success…

“Predominantly I would say the talent within the business. The team of people we have here, both the leadership team and the telemarketers, who deliver projects for our clients, which makes a massive difference.

“For all entrepreneurs, we really covet a good team, and understanding who in our team has potential to go from good to great, and working out how you take that person from where they are to realising their full potential. So we work hard at that kind of stuff and it really does pay off.”

Listen to the podcast interview

Advertisements

“Viral hits can’t create sustainable sales alone”

Read article on BusinessWings.co.uk: Cadbury’s drum-playing gorilla is among many adverts whose long-term impact on sales is not commensurate with its huge impact as a ‘water-cooler hit’.

Tom Ellis of global branding agency 1HQ says that while a ‘viral’ hit can propel a brand briefly, durable success demands a broad-based branding strategy.

Speaking on a recent BusinessWings webinar, Ellis, who was brought to 1HQ last year from rival Big Green Door, cites McDonald’s as a prime example of a successful ad campaign buttressed by other innovations.

Read full article on BusinessWings.co.uk