London 2012: The medal table of commerce

From The Huffington Post: Were there a medal table for making money at London 2012, there’d be few surprises at its summit.

Just as China and the U.S. were a shoo-in for the top spots in the official standings, the International Olympic Committee’s ascendancy would be assured alongside McDonald’s and Coca-Cola in the commercial Games.

The British taxpayer, meanwhile, would be a dark horse. Spending £9.3bn to organise the Games, we’ve certainly mirrored Team GB in starting slowly. But, in a damascene conversion to Keynesian economics, David Cameron claims that UK Plc can replicate our athletes’ subsequent success and harvest £13bn worth of tourism income, trade deals and inward investment over four years.

Read full article on the Huffington Post


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