Glamping and the staycation: holiday parks in the austerity age

Listen to this podcast interview with Victoria Brannen, co-founder of Maya Asset Management, which specialises in the acquisition, turnaround and operational management of investment assets, in particular holiday parks.

Brannen, who specialises in strategic planning and marketing strategy integration, examines the implications for the holiday park sector of the rise of eco-holidays and short breaks and the squeeze on consumer incomes.

Asked to highlight the key trends in the camping and caravanning sector, she notes “an eco-trend, where you have the rise in tipis, yurts, pods… the whole ‘glamping’ experience. You have the mainstay holidaymakers who like to go to static caravan parks, and then your diehard campers who want to pitch up their tent.” [See rest of transcript via link above]

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